Welcome, This Is The Life Insurance Awareness Month
A question: How many of you knew that September was designated Life Insurance Awareness Month (LIAM)? Let’s be honest… you didn’t — am I right? Honestly, I feel this is where the problem lies — I mean there are so many uninsured people in the country today that it has become a matter of national importance. And yet, the people planning this awareness month did little to remind us about the fact that THIS was the month! No, I’m not splitting hair. Yes, there is quite a bit of information out there about life insurance and the need to get it. In a country like America where everything is large sized, it is necessary to create hype and a noise to get attention — at least that’s my opinion.
So, fine, we are into the month now and what’s there in store for us? According to recent reports, more than 100 of the nation’s leading insurance companies and industry groups are throwing their support behind an educational campaign. The nonprofit Life and Health Insurance Foundation for Education (LIFE) is coordinating this campaign, which will focus on coverage needs.
LIFE has roped in Olympic gold medallist and sports commentator Scott Hamilton, a cancer survivor whose mother died when he was just a teenager, to be this year’s spokesman. I guess they couldn’t have gotten a better spokesperson than Scott who has lived through some really difficult situations and, hence is perfect to speak about understanding your needs and planning for the eventualities of life.
However, they may need to do more than just creating awareness about the need for life insurance. Getting Americans to take action is a challenge — people have just too many reasons to NOT take life insurance including an unwillingness to think of mortality. I’ll keep you updated about the programs planned for this event and if you do know something, please do pass it on to me.
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September 9th, 2006 at 3:26 pm
“I mean there are so many uninsured people in the country today that it has become a matter of national importance.”
Thanks for your interesting news. I am a person who is fan of insurance and I am happy that life insurance has become an important national matter. I really wish that every family gets this idea that how much insurance is necessary for every family and having insurance becomes a culture.